Ellevest
Women-Focused Wealth Management Firm
Best For
High-net-worth women ($500,000+) seeking gender-aware portfolio manage
Core Fee
0.35%–1.25% AUM fee for wealth management ($500,000+ minimum
Settlement
Personalized advisory onboarding; portfolio management by de
Gusto
Full-Service Payroll, Benefits & HR Platform
Best For
Small to mid-sized US businesses wanting an all-in-one payroll, benefi
Core Fee
Simple: $49/month + $6/employee; Plus: $80/month + $12/emplo
Settlement
Next-day direct deposit on Plus and above; AutoPilot runs re
Full 20-Point Audit Matrix
Verified current data across all key decision criteria
| Audit Criterion | Ellevest | Gusto |
|---|---|---|
WealthBlueprint RatingOverall score vs. all reviewed platforms (out of 5 stars) |
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| Cost Structure & Fees | ||
Transaction FeesPer-transfer costs, domestic & international |
0.35%–1.25% AUM fee for wealth management ($500,000+ minimum); flat $3,600/year for financial planning only; automated investing discontinued Feb 2025 (moved to Betterment) | Simple: $49/month + $6/employee; Plus: $80/month + $12/employee; Premium: $180/month + $22/employee; Contractor Only: $35/month + $6/contractor; base fee raised March 2026 |
FX / Conversion SpreadMarkup above mid-market exchange rate |
Ellevest charges a conversion fee based on the currency pair and transfer amount. Always verify the all-in rate before sending.
Always check the live rate in the app |
Gusto charges a conversion fee based on the currency pair and transfer amount. Always verify the all-in rate before sending.
Always check the live rate in the app |
Account MaintenanceMonthly or annual account-keeping charges |
Ellevest applies account maintenance charges as described in its fee schedule. Pricing may vary by region.
Fees subject to change — verify before signing up |
Subscription-based — Gusto charges a recurring fee starting at Simple: $49/month + $6/employe.
Fees subject to change — verify before signing up |
Card Issuance FeesVirtual and physical card creation costs |
Ellevest does not primarily offer physical cards — access is digital-first.
Check Ellevest app for current card fees |
Gusto does not primarily offer physical cards — access is digital-first.
Check Gusto app for current card fees |
| Settlement Speed & Reliability | ||
Domestic SettlementLocal bank transfer completion time |
Ellevest
Personalized advisory onboarding; portfolio management by de
VS
Gusto
Next-day direct deposit on Plus and above; AutoPilot runs re
Both platforms offer comparable settlement speeds.
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Cross-Border SpeedInternational corridor settlement time |
Ellevest supports cross-border transfers via its payment rails. Actual delivery depends on the receiving bank and any compliance holds.
Check the app for live estimates |
Gusto supports cross-border transfers via its payment rails. Actual delivery depends on the receiving bank and any compliance holds.
Check the app for live estimates |
Uptime / ReliabilityReported annual platform availability rate |
Ellevest publishes service status updates on its official status page for transparency.
Check Ellevest status page for incident history |
Gusto publishes service status updates on its official status page for transparency.
Check Gusto status page for incident history |
| Security & Regulatory Standing | ||
Regulatory LicensesGoverning bodies and jurisdictions |
SEC-registered investment advisor (RIA); over $2B in AUM; fiduciary standard legally bound to act in client interest; all-female advisory team
✓ Licensed |
SOC 2 Type II certified; 256-bit encryption; all payroll tax filings automated and guaranteed compliant; FDIC-insured spending accounts via partner banks; IRS compliance alerts included
✓ Licensed |
Deposit InsuranceGovernment-backed protection scheme |
Ellevest holds funds with regulated partner banks. Deposit insurance coverage may apply.
Verify current coverage directly with Ellevest |
FDIC insured — your funds are protected up to applicable limits.
Verify current coverage directly with Gusto |
2FA & AuthenticationMulti-factor security implementation |
Ellevest supports 2FA via authenticator app or SMS. Check security settings for available methods.
Enable 2FA immediately after opening your account |
Gusto supports 2FA via authenticator app or SMS. Check security settings for available methods.
Enable 2FA immediately after opening your account |
Fraud DetectionAI/ML-powered transaction monitoring |
Ellevest employs automated transaction monitoring. Suspicious activity triggers alerts and temporary holds.
✓ Real-time monitoring |
Gusto employs automated transaction monitoring. Suspicious activity triggers alerts and temporary holds.
✓ Real-time monitoring |
| Features, Limits & Access | ||
Ideal Use CasePrimary audience and core value proposition |
Ellevest
High-net-worth women ($500,000+) seeking gender-aware portfolio management, CFP-staffed advisory team, impact investing, and holistic financial planning
Gusto
Small to mid-sized US businesses wanting an all-in-one payroll, benefits, and HR platform with automated tax filing, digital onboarding, and 150+ integrations including QuickBooks
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Platform ClassificationRegulatory and product category |
Women-Focused Wealth Management Firm | Full-Service Payroll, Benefits & HR Platform |
Withdrawal LimitsDaily / weekly transfer and cash-out caps |
Ellevest withdrawal limits vary by account type and KYC level.
Log in to see your current limits |
Gusto withdrawal limits vary by account type and KYC level.
Log in to see your current limits |
Supported CurrenciesFiat and digital asset coverage |
Ellevest supports the currencies and assets listed in its official documentation.
Check Ellevest official site for full currency list |
Gusto supports the currencies and assets listed in its official documentation.
Check Gusto official site for full currency list |
| User Experience & Support | ||
App Store RatingAggregate iOS + Android user satisfaction |
Ellevest app ratings reflect recent user sentiment — check the App Store/Google Play for current scores.
Verify live ratings on the App Store |
Gusto app ratings reflect recent user sentiment — check the App Store/Google Play for current scores.
Verify live ratings on the App Store |
Customer SupportAvailable resolution pathways and SLA |
Ellevest offers support through its help centre and official contact channels.
Check Ellevest help centre for current support options |
Gusto routes support through its official help channels. Priority queue access varies by plan.
Check Gusto help centre for current support options |
KYC Verification SpeedAccount activation timeline post-submission |
Ellevest KYC timelines depend on document quality and account type.
Verify current wait times in the Ellevest app |
Gusto KYC timelines depend on document quality and account type.
Verify current wait times in the Gusto app |
Overall VerdictWealthBlueprint independent recommendation |
Gusto WINS with 5/5 stars vs 3/5.
Why: Gusto excels at Small to mid-sized US businesses wanting an all-in-one payroll, benefits, and HR platform with automated tax filing, digital onboarding, and 150+ integrations including QuickBooks. It also has a simpler fee structure (Simple: $49/month + $6/employee; Plus: $80/month +...). ✓ Choose Gusto if Small to mid-sized US businesses wanting ➜ Ellevest is still solid for High-net-worth women ($500,000+) seeking |
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Official WebsiteVisit platform to sign up or verify current fees |
Visit Ellevest ↗ | Visit Gusto ↗ |
WealthBlueprint Verdict Summary
Ellevest — Best For
High-net-worth women ($500,000+) seeking gender-aware portfolio management, CFP-staffed advisory team, impact investing, and holistic financial planning
✓ Strong in its core category
Gusto — Best For
Small to mid-sized US businesses wanting an all-in-one payroll, benefits, and HR platform with automated tax filing, digital onboarding, and 150+ integrations including QuickBooks
✓ Strong in its core category
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